Using a racing theme and visuals based on the event, a trivia game was conceived where up to four simultaneous players could answers questions about Honda products and history.
In complement to the large format video wall, a custom iPod touch application was designed and developed to capture attendees name, email and phone at the beginning of the experience. This user-led action requested minimal input from the player facilitating a low barrier to entry while enabling the experience to be more personalized.
Additional sound effects were used within the individual devices rewarding correct answers with acceleration sound effects and incorrect answers with braking audio cues.
Other cool features
Through communication over WIFI the users' interactions on the iPod Touch devices were instantly represented on the large 13' wide video wall on the individual player speedometer and in the actual speed of the race cars.
Other notable game mechanics included a top 10 leader-board encouraging competition and return visits throughout the event as well as an automatic SMS notification to users who had been bumped from top spots.
The Honda Trivia Racing Game provided participants with a fun and engaging branded experience and demonstrates an effective tool for both lead retrieval opportunities and participation metrics.
Check out the video!
We are very honored to have won Gold for the Honda Indy Toronto Interactive Trivia Game at the The 2012 EventTech Awards.
The award category was “Best Use of Handheld Technology”. The EventTech Awards
recognizes the best use of technology in experiential marketing.
2012 Honda Indy Toronto