Mercedes-Benz

Brand Immersion Experience

The Mercedes-Benz Brand Immersion is an experience designed to highlight the history of innovation of the brand.

The tour includes visits to the Brand Immersion centre, workshops, test drive courses and a factory tour.

The digital experience will highlight products, people and other key contributors to the brand.

The digital experience will highlight products, people and other key contributors to the brand.

A custom tailored iOS application keeps track of vistors progress through the tour.

The application included a social timeline, where visitors could share and comment on each others photos.

Notes and photos are synced up to a personalized webpage that visitors could access during and after the tour.

Visitors collected “Stars” when completing a variety of games designed to engage and highlight the history of innovation.

An interactive map of the spaces helped tie in the digital engagements with the physical space.

Bluetooth triggers positioned in the space would zoom the map into the relevant area.