by PHILIPS LifeLine

CES 2013

Philips Lifeline, the leader in Emergency Response Systems wanted to demonstrate Lifeline's newest innovation on an epic scale for the largest consumer electronic show in North America. We created an interactive experience showing how the new GoSafe system works.

The Process


Using our in-house creative team, four scenarios were scripted, storyboarded, cast, and filmed.


Casting, filming & production

Using a Weisscam HS 2 camera allowed us to shoot at 2000 frames per second achieving a unique aesthetic and bring slow motion drama to the story.


Physical build

We commissioned a custom architectural acrylic model of a suburban neighbourhood. The acrylic laser-cut buildings were up-lit by digital screens to bring the table to life and call out unique story points, and product features.

physical build


Interactive touchscreens inform attendees on the benefits of the GoSafe technology. The Philips booth showcased 2 towers with 50” touchscreens and four smaller touchscreens were used around the interactive table housing the silicon neighbourhood. Those touchscreens displayed the video of different scenarios using GoSafe devices.



  • 6000 people visited the booth
  • +
  • 75 in-booth media interviews
  • +
  • 2775 scenario views (touch screens around the table)
  • +
  • 1076 product page views (this is the product touch screen)


A successful launch of GoSafe at the 2013 Consumer Electronics Show

Behind the Scenes

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