The Volkswagen experience consisted of attendee registration, smart card activation, wheelstand engagement and a multiplayer slot car race game played on multitouch tables.
- iPad Race
- Slot car race
Attendees collected digital cars at each one of the wheelstands using their VW Smart Cards.
Attendees used their VW Smart Card to log in and activate their game controls to race through the winding streets of a large multiplayer slot car race game.
Nearly a 2500% increase on their most valued key performance indicator: Test Drives.
656.2% increase in Brochure Requests
Check it out!
View the video below to see it in action.