WestJet Christmas Miracle

Thanks to a team of merry WestJetters and the power of technology, we've learned that miracles really do happen. The custom video chat application connected passengers at Toronto and Hamilton airports to a virtual Santa stationed near WestJet’s HQ in Calgary.

A Studio M & WestJet concept. Partner agencies:

The Tech Behind the Miracle

Passengers were invited to scan their boarding pass at a larger than life gift-box kiosk — the passenger’s name, pulled off the 2D barcode were then displayed on the screen as a friendly greeting, followed by a “Connecting to the North Pole” load screen… and then, powered by the open technologies of Web RTC and OpenFrameworks — portrait oriented Santa was piped through at a crystal clear 1080p.

On Santa’s side, Mr. Claus got a video stream of the guest, with a heads up display of their name… just in case he forgot (it is busy this time of year). Guests could then communicate directly with Santa in real-time and ask him for whatever gift they wanted!

The Stats Behind the Miracle

As a team, Studio M, WestJet, Globacore, Mosaic & The Taylor Group exceeded program objectives garnering more than 35 million YouTube views and more than 328 million media impressions, contributing to an unexpected and unprecedented increase in sales during the holiday period.

To date, the campaign has been honoured with the SUPER REGGIE Award, four golds at the Brand Activation Association’s REGGIE Awards in Chicago, Ad Age’s award for Best Viral Stunt at the Viral Video Awards In New York City & is a top Cannes contender in the Titanium & Integrated category.

Watch the video

and find out what happened when they landed in Calgary 3 hours later...

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